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Biography
Layla is not your average hairdresser, in fact it is her third “career” in her brief thirty-something years on the planet. She attended Whitman college, graduating in 1999 with a BA in Biology and Minor in Chemistry. She has the logical intellect of a scientist, but also frequently engages her creative side. Dance and music were her unofficial 2nd and 3rd minors in college, choreographing works for numerous student troupes and founding the still thriving women’s a cappella ensemble Sirens of Swank. Her first foray into the working world included stem cell research and clinical research into diet and age related eye disease at Oregon Health Sciences University in Portland, OR. At the same time, Layla was building an underground following in Portland’s rave and club scene as DJ Velo, where she eventually met her husband and current business partner, Jeff. Together in 2003, they toured the Pacific coast on their bicycles, moved to Eugene, and founded TrueLove Sound, a thriving and innovative mobile entertainment company specializing in weddings.
In Eugene, Layla was exposed to the tribal bellydance scene and their costuming aesthetic, and began creating unique hair adornments for her local bellydance community in 2005. Her skill quickly grew and expanded to offer realistic looking synthetic dreadlock falls and extensions that were sought after by dancers and festival goers worldwide including customers in Canada, Australia and the UK as well as all over the United States. Wanting to expand her offerings, in 2007- 2008, Layla attended school for hair design and fell in love with the craft, the sense of renewal and the possibility for transformation that it can bring.
She is incredibly blessed to work at Imagine, a creative hair studio in the heart of Eugene, Oregon - home of some of the most beautiful freaks in the world!
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